In 1913, Frank P. O’Connor opened a small candy store in Toronto where he sold hand-made chocolates. He named his store after Laura Secord, the Canadian heroine who was a symbol of courage, devotion, and loyalty.

Success prompted the company’s expansion across Ontario and Quebec. Starting in the late 1960s, ownership of Laura Secord changed on several occasions. As of February 2010, Laura Secord is owned by Jean and Jacques Leclerc, two Quebec businessmen, who belong to a family with over a century of experience in the food-processing industry.

With over 80 stores across the country, Laura Secord is Canada’s largest and best-known chocolatier. Still today, Laura Secord continues to use its time-honoured recipes and is as dedicated to quality and excellent customer service as ever.