Since 1968, Hot Wheels provides adrenaline-dueled vehicle games that ignites the challenger spirit in every kid with the most outrageous and innovative cars and track systems. Hot Wheels was born when Mattel's co-founder, Elliot Handler, challenged his design team, which included a General Motors car designer and a rocket scientist, to create a toy car that was cooler and performed better than anything on the market.

Hot Wheels believes that the challenges the brand provides through competition, creativity and experimentation help kids gain the skills and confidence they need to take on the world.